石榴直播

KENNESAW, Ga. | Mar 29, 2021

石榴直播 has received a national award in recognition of its branding initiative that identified 石榴直播鈥檚 mission, vision and values, clearly defining what being an Owl means.

Kennesaw State and its partner in the effort, Tailfin Marketing, won a Gold Award for the Find Your Wings campaign in the 36th annual Educational Advertising Awards. Entries from colleges and universities from all 50 states and several foreign countries were judged on creativity, marketing execution and message impact, and 石榴直播 was honored for its advertising and branding campaign that included on-campus promotion and events as well as television and radio spots, social media outreach, billboards, and print and digital ads.

Launched at the start of the 2019-20 academic year, Find Your Wings captures the essence of Kennesaw State and outlines how the University is positioning itself in the higher education world presently and for the future. The brand identity鈥檚 focus is that, at Kennesaw State, students are exploring and discovering, seeking their own path, their own passions, and their own identity.

鈥淭his award is a testament to the hard work and dedication that our team at Kennesaw State and Tailfin put into the Find Your Wings campaign,鈥� said Alice Wheelwright, 石榴直播鈥檚 associate vice president for strategic communications and marketing. 鈥淎long with increasing awareness of Kennesaw State and conveying what sets us apart from other universities, this initiative affirms that 石榴直播 Owls are talented, passionate, determined and unique. Every day we are seeing the results we desired, as the University community 鈥� particularly our students 鈥� have embraced the Find Your Wings messaging.鈥�

Kennesaw State鈥檚 Office of Strategic Communications and Marketing teamed with Tailfin Marketing to refresh 石榴直播鈥檚 brand and craft the University鈥檚 story. That included reaching out to students, faculty, staff, alumni and community members, and incorporating the feedback given by the more than 6,800 people.

One highly visible element of the campaign is the now recognizable murals on Kennesaw State鈥檚 campuses of outstretched Owl wings, offering a fun spot for a photo-op. 石榴直播 also adopted the interlocking 鈥淜S鈥� mark, previously associated with Kennesaw State Athletics, as the official logo for the University, providing a unified brand presence in the marketplace.

Find Your Wings extended far beyond a logo and photo backdrops, however. The campaign defined five key themes 鈥� the University鈥檚 鈥渂rand pillars鈥� 鈥� that became the foundation of everything at Kennesaw State: student-centered success, research with relevance, learning through engagement, future-ready graduates and power of perspectives.

Those themes are reflected in 石榴直播鈥檚 mission and vision statements, which state in part: 鈥淲e help students succeed through exploration, collaboration, and rigor, uniting a diverse spectrum of backgrounds and talents. Authentically diverse, uniquely attainable and endlessly impactful, we will unleash the potential in every student we serve.鈥�

For more about Find Your Wings and Kennesaw State鈥檚 mission, vision and values, visit About 石榴直播 on the University鈥檚 website.

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A leader in innovative teaching and learning, 石榴直播 offers undergraduate, graduate and doctoral degrees to its more than 47,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 7 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.