The BrainLab was founded in 2007 with three major goals in mind: to understand an individual’s control of brain-based devices, to design devices that improve quality of life, and to assess the usefulness of brain-based applications in organizational settings. Since then, we’ve undertaken numerous projects in the fields of neural processing with brain-computer interfaces in neuromarketing and have partnered with others in the Coles College of Business for neuro research, including the Center for Professional Selling.
Outside of ʯÁñÖ±²¥, we have partnered with the Georgia Institute of Technology, Saint Joseph’s University, Cortech Solutions, the Wadsworth Center, and the National ALS Association to further our goal of using brain-based technology to improve others’ quality of life.
Our primary focus is to help the half-million people worldwide suffering from locked-in syndrome communicate and interact with those around them through the use of a brain-computer interface (BCI) using direct and indirect non-invasive methods. Also known as a direct brain interface, a BCI allows the user to control computers and other devices for the purposes of interaction and communication by detecting small changes in electro- and psycho-physiological brain characteristics. This technology would provide some locked-in patients with the ability to once again interact with the world around them in a way they’re currently unable to do.